When it comes time for an author to promote their newest book the local bookstores are often the first stop (and if they're not than they should be). However where a lot of authors go wrong is that they try to get the store to carry the book rather than get the staff to sell the book. The difference is bigger than you think. If you want to know how to take advantage of their selling skills take a look at my post on the Fictorians.
My next post on the Fictorians is coming this Friday (5/9). I'll be talking about one of my favorite books. You won't want to miss it.